2 kinds of stamps 63yen & 84yen. Can use as usual stamps.
You just show the winning number of the postcard to the staff at Japan's post office (anywhere OK), then you will be given. It will end by 20th July this year.
There are more great gifts for the winners. Invitations of Tokyo Olimpic 2020, Cash ¥300,000 and so on. (One of the million or millions postcards gets win)
If you get the new year's card from Japan, have a look at the numbers at the bottom of the card.